Hours back for negotiators and admin staff. Every enquiry sorted, every reply drafted, ready for your team to review and send. The personal touch stays personal because every chase fires from your own mailbox.
30-min call. We walk you through every screen live, then quote on the spot.
Automated chase sequences, AI-drafted replies, instant enquiry classification. Negotiators get hours back per week. A 10-rep agency gains a full extra negotiator's worth of capacity without hiring.
Every enquiry across web, Gmail, WhatsApp, SMS lands in one inbox. AI flags urgency. Chase sequences fire automatically until the lead replies, books, or is marked dead. Nothing slips through.
Negotiators are burning half the day on admin. Logging enquiries from web forms, Gmail, Outlook, WhatsApp and SMS. Re-typing the same details into the CRM. Manually chasing follow-ups. Booking viewings by phone tag. Hours of repetition every single day that should be automated.
And because nothing's joined up, leads slip through. The 2nd or 3rd follow-up (the one that wins the instruction) rarely happens. Vendor enquiries get buried under newsletters. Viewing requests sit unanswered for a day too long and the applicant moves on.
The big chain-focused platforms exist but they're priced and built for corporate operations, not independents. The alternative everyone defaults to is spreadsheets, a shared inbox, and a "we'll get to it" pile that grows every week. There was no middle option that automated the admin and used AI to keep on top of every lead. So we built one.
Classic property portal layout with tabbed search, full sales and lettings listings, property detail pages with image galleries and JSON-LD, valuation and viewing request forms. Sitemap, robots, OG tags. Everything an estate agency website needs out of the box.
Web forms, Gmail, Outlook, WhatsApp, Instagram, Messenger, SMS, live chat. 14 inbound sources surfaced in a single inbox with source bars, urgency flags, filter chips, inline reply, and CSV export. Sidebar badge shows unread across all channels at a glance.
AI classifies every email as it arrives: vendor, applicant, landlord, viewing request, or maintenance. It scores urgency, matches the enquiry to a live property where possible, and drafts a reply ready for the negotiator to approve and send.
Automated chase sequences fire on schedule but send from the agent's own mailbox, so deliverability and tone stay personal. Sequences stop the moment the lead replies, books, or is marked dead. No more leads going cold on day three.
Viewings booked through the site land in the negotiator's calendar with two-way Google and Outlook sync. Today, Upcoming, Past, Cancelled tabs in admin. One-click confirm, send reminder, cancel, or reschedule. Correspondence timeline on every viewing.
Every enquiry, viewing, vendor conversation, applicant record and team setting sits in one place. Non-technical staff manage everything end to end. No developer involvement, no toggling between tools.
We'll walk you through every screen live on a 15-min call. The unified inbox, AI classification, automated chases, calendar-synced viewings, and the full admin. You ask anything you want, we quote on the spot if it's a fit.
| Spreadsheets + shared inbox | Big-chain CRMs | Autoeight build | |
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Built for independents
Priced and scoped for 1-10 branch operations, not corporate chains.
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Unified multi-channel inbox
Every enquiry across web forms, Gmail, Outlook, WhatsApp, SMS and live chat lands in one place.
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AI classification on every enquiry
AI reads every inbound and tags it as vendor, applicant, viewing request or landlord, with an urgency score.
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AI-tailored response drafts
AI drafts a personalised reply for every enquiry in your tone of voice. Negotiator just approves and sends.
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Automated follow-up sequences
Multi-step chase sequences fire on schedule until the lead replies, books, or is marked dead. No more cold leads on day three.
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Chases send from agent's own mailbox
Follow-ups send through each negotiator's actual inbox, not a generic noreply@ address. Deliverability stays high, tone stays personal.
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Two-way calendar sync for viewings
Viewings book straight to the negotiator's diary with full Google and Outlook two-way sync. Confirm, cancel or reschedule in one click.
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Fully automated end-to-end
Enquiry lands. AI classifies. Reply gets drafted. Chase sequence fires. Viewing books to calendar. Zero manual intervention unless the negotiator wants it.
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Integrates with your existing CRM
Sits alongside whatever you're using today, or replaces it entirely. Your call. No forced migration.
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You own the code
Full source code, your repo, your hosting. No vendor lock-in. No platform fees if you self-host.
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Indie agency pricing
Custom builds from £2,000. Fixed quote per project. No per-seat licences, no surprise hourly billing.
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We walk through your enquiry sources, your team size, what's currently broken. End of call you know roughly what we'd build, how long it'd take, and what it'd cost.
Your colours, your logo, your domain. We migrate your existing listings, connect your Gmail / Outlook / WhatsApp accounts, and configure the AI classifier for your enquiry mix. Weekly progress reviews so you see it taking shape.
Negotiators trained on the inbox and chase sequences. Admin staff trained on the CMS and viewings. Founder dashboards for the things you actually want to know. Usually one half-day session.
Code, data, customer relationships. Yours. Optional retainer for ongoing changes, or take it in-house and we step back. No vendor lock-in, no monthly platform fees, no charging you to export your own enquiries.
No. This is an automation and enquiry-handling system that sits on top of (or replaces) your existing CRM. Every channel feeds into one inbox, AI classifies and drafts replies, chase sequences fire automatically, and viewings sync to your calendar. It does the work your CRM never has.
Custom builds typically start around £2,000 for a focused setup, scaling depending on integrations, the number of branches, and how much existing data needs migrating. Fixed quote per project, no surprise hourly billing. You get a rough budget at the end of the free 30-min call.
Yes. Northbrick.org is the live public site, so you can browse the listings, search, valuation forms and viewing request flow exactly as a vendor or applicant would see them on your branded version. The staff inbox, AI classifier and admin areas are behind login and not open to public access. Book a 15-min walkthrough and we'll demo every screen live.
3 to 12 weeks from kickoff to your branded version going live, depending on scope. Most agencies are running their first AI-classified enquiry in the platform within 4 weeks of starting.
You do. Your branded version is yours. The code, the database, the customer relationships. No vendor lock-in. No monthly platform fees if you self-host. We can host it for you if you'd rather not deal with that, but it's a choice not a requirement.
You don't have to switch. We can integrate with whatever you're using so the unified inbox, AI classification, and chase sequences sit on top of your existing CRM. Your listings, applicant records, and pipeline stay where they are. Or if you'd rather fully migrate, we move everything across as part of the build. Your call, not ours.
Book a 30-min audit. We'll map your current enquiry flow, show you what we'd build, and quote you on the spot.
No commitment. No hard sell. We reply within one working day.