Every enquiry channel in one inbox. AI classifying every inbound. Chase sequences that send from your own mailbox. Viewings tied to your calendar. The platform Reapit won't build because you're not big enough. We did.
Demo login: staff / staff123 · customer / customer123
Enquiries arrive across web forms, Gmail, Outlook, WhatsApp, SMS, and sometimes a sticky note on the negotiator's desk. Nobody triages them properly. Newsletters bury them. The second or third follow-up, the one that actually wins the instruction, rarely happens.
Reapit and Alto exist, but they're priced and built for the chains. The alternative everyone defaults to is spreadsheets, a shared inbox, and a "we'll get to it" pile that grows every week.
There was no middle option that treated enquiries as a unified dataset and used AI to keep on top of them. So we built one.
Rightmove-style homepage with tabbed search, full sales and lettings listings, property detail pages with image galleries and JSON-LD, valuation and viewing request forms. Sitemap, robots, OG tags. Everything an estate agency website needs out of the box.
Web forms, Gmail, Outlook, WhatsApp, Instagram, Messenger, SMS, live chat. 14 inbound sources surfaced in a single inbox with source bars, urgency flags, filter chips, inline reply, and CSV export. Sidebar badge shows unread across all channels at a glance.
Claude Haiku classifies every email as it arrives: vendor, applicant, landlord, viewing request, or maintenance. It scores urgency, matches the enquiry to a live property where possible, and drafts a reply ready for the negotiator to approve and send.
Automated chase sequences fire on schedule but send from the agent's own mailbox, so deliverability and tone stay personal. Sequences stop the moment the lead replies, books, or is marked dead. No more leads going cold on day three.
Viewings booked through the site land in the negotiator's calendar with two-way Google and Outlook sync. Today, Upcoming, Past, Cancelled tabs in admin. One-click confirm, send reminder, cancel, or reschedule. Correspondence timeline on every viewing.
Dashboard with KPIs, property and photo management, full site CMS, unified inbox, viewings, live chat, response-time stats, SEO analytics, and team settings. Non-technical staff manage everything. No developer involvement required.
Northbrick.org is the working platform. Same codebase that ships for any agency we onboard. Log in as staff or customer and click through every screen. The inbox is populated. The AI is live. The viewings are real. No demo theatre.
staff / staff123
customer / customer123
| Spreadsheets + shared inbox | Reapit / Alto | Autoeight build | |
|---|---|---|---|
| Built for independents | |||
| Unified multi-channel inbox | |||
| AI classification on every enquiry | |||
| You own the code | |||
| Indie agency pricing |
We walk through your enquiry sources, your team size, what's currently broken. End of call you know roughly what we'd build, how long it'd take, and what it'd cost.
Your colours, your logo, your domain. We migrate your existing listings, connect your Gmail / Outlook / WhatsApp accounts, and configure the AI classifier for your enquiry mix. Weekly progress reviews so you see it taking shape.
Negotiators trained on the inbox and chase sequences. Admin staff trained on the CMS and viewings. Founder dashboards for the things you actually want to know. Usually one half-day session.
Code, data, customer relationships. Yours. Optional retainer for ongoing changes, or take it in-house and we step back. No vendor lock-in, no monthly platform fees, no charging you to export your own enquiries.
No. Reapit and Alto are built and priced for chains. This is a custom-built alternative for independent agencies. Same depth of features. Priced to fit a one to ten branch operation.
Custom builds typically start around £4,000 for a focused setup, scaling depending on integrations, the number of branches, and how much existing data needs migrating. Fixed quote per project, no surprise hourly billing. You get a rough budget at the end of the free 30-min audit.
Yes. Northbrick.org is the live working demo. Log in as staff / staff123 or customer / customer123 and walk through every screen. Inbox, AI classification, viewings, calendar, admin. No form required, no email gate.
6 to 12 weeks from kickoff to your branded version going live, depending on scope. Most agencies are running their first AI-classified enquiry in the platform within 4 weeks of starting.
You do. Your branded version is yours. The code, the database, the customer relationships. No vendor lock-in. No monthly platform fees if you self-host. We can host it for you if you'd rather not deal with that, but it's a choice not a requirement.
Migration is part of the build. We move your existing listings, applicant database, and historical correspondence across. We can also run the platform alongside your existing CRM during transition if you'd rather not switch overnight.
Walk through Northbrick.org first. If you want a branded version for your agency, book a 30-min audit. We'll map your current enquiry flow, show you what we'd build, and quote you on the spot.
No commitment. No hard sell. We reply within one working day.