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A full estate agency platform. Branded public site, unified inbox across 14 channels, AI classification on every inbound, automated chase sequences, and viewings tied to the calendar. Our flagship build, live for any independent agent to walk through.
Independent estate agents are losing leads in their own inbox. Enquiries arrive across web forms, Gmail, Outlook, WhatsApp, SMS, and sometimes a sticky note on the negotiator's desk. Nobody triages them properly. Newsletters bury them. The second or third follow-up rarely happens. That's the one that actually wins the instruction.
Reapit and Alto exist, but they're priced and built for the chains, not the independents. The alternative is spreadsheets and a shared inbox. There was no middle option that treated inquiries as a unified dataset and used AI to keep on top of them.
Northbrick is a complete property platform launched under our own brand. The same codebase that runs the live site at northbrick.org can be branded and deployed for any independent agency. Six core pillars, all live in the working demo.
Rightmove-style homepage with tabbed search, full sales and lettings listings, property detail pages with image galleries and JSON-LD, valuation and viewing request forms. Sitemap, robots, OG tags. Everything an estate agency website needs out of the box.
Web forms, Gmail, Outlook, WhatsApp, Instagram, Messenger, SMS, live chat. 14 inbound sources surfaced in a single inbox with source bars, urgency flags, filter chips, inline reply, and CSV export. Sidebar badge shows unread across all channels.
Claude Haiku classifies every email as it arrives: vendor, applicant, landlord, viewing request, or maintenance. It scores urgency, matches the enquiry to a live property where possible, and drafts a reply ready for the negotiator to approve and send.
Automated chase sequences fire on schedule but send from the agent's own mailbox, so deliverability and tone stay personal. Sequences stop the moment the lead replies, books, or is marked dead. No more leads going cold on day three.
Viewings booked through the site land in the negotiator's calendar with two-way Google and Outlook sync. Today, Upcoming, Past, Cancelled tabs in admin. One-click confirm, send reminder, cancel, or reschedule. Correspondence timeline on every viewing.
Dashboard with KPIs, property and photo management, full site CMS, unified inbox, viewings, live chat, response-time stats, SEO analytics, and team settings. Non-technical staff manage everything. No developer involvement required for day-to-day operations.
Next.js application, multi-tenant by design, Claude Haiku for AI classification and reply drafting, JWT auth with role-aware route groups, JSON-LD on every property page for Google rich results, image uploads with reorder and feature flagging, CSV export across every list, and a complete CMS so site content is edited in-platform rather than in code.
Built solo, AI-native from line one. The same stack ships for one agency or scales to fifty without rewriting.
Northbrick is our proof point. Any independent agent can walk through the live build, sign in as staff or customer with the demo accounts, and see exactly what they'd get if they commissioned the same stack for their own brand. Inquiries unified across 14 channels, AI sorting every inbound, chase sequences that send from the agent's own mailbox, viewings booked against the calendar, and a full admin backend that non-technical staff actually use.
Want to see it live? northbrick.org . Sign in with staff / staff123 or customer / customer123 to land in the admin or customer dashboard.
Book a free 30-minute call. We'll walk you through Northbrick live and map what a branded version would look like running on your own domain.
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