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A full estate agency platform. Branded public site, unified inbox across 14 channels, AI classification on every inbound, automated chase sequences, and viewings tied to the calendar. Our flagship build, live for any independent agent to walk through.
Independent estate agents are losing leads in their own inbox. Enquiries arrive across web forms, Gmail, Outlook, WhatsApp, SMS, and sometimes a sticky note on the negotiator's desk. Nobody triages them properly. Newsletters bury them. The second or third follow-up rarely happens. That's the one that actually wins the instruction.
The big chain-focused platforms exist, but they're priced and built for corporate operations, not independents. The alternative is spreadsheets and a shared inbox. There was no middle option that treated enquiries as a unified dataset and used AI to keep on top of them.
The headline benefit isn't a new dashboard. It's the time it gives every negotiator back. Automated chase sequences, AI-drafted replies, AI classification on every inbound, and direct calendar bookings strip about 3 hours per rep per week out of the admin pile. That's time that goes straight into viewings, valuations, and instructions won.
Across a team, the maths get serious quickly:
| Team size | Per week | Per month | Per year |
|---|---|---|---|
| 1 rep | 3 hours | ~13 hours | ~150 hours |
| 3 reps | 9 hours | ~39 hours | ~470 hours |
| 5 reps | 15 hours | ~65 hours | ~780 hours |
| 10 reps | 30 hours | ~130 hours | ~1,560 hours |
For a 10-person agency, that's close to a full-time negotiator's worth of capacity, every week, just from automation. Without hiring. Without burning out the team you already have.
Northbrick is a complete property platform launched under our own brand. The same codebase that runs the live site at northbrick.org can be branded and deployed for any independent agency. Six core pillars, with the automation-heavy ones doing most of the heavy lifting.
Automated chase sequences fire on schedule but send from the agent's own mailbox, so deliverability and tone stay personal. Sequences stop the moment the lead replies, books, or is marked dead. The second and third follow-up that actually wins the instruction now always happens. No more leads going cold on day three.
Claude Haiku classifies every email as it arrives as a vendor, applicant, landlord, viewing request, or maintenance enquiry. It scores urgency, matches the enquiry to a live property where possible, and drafts a reply ready for the negotiator to approve and send. Removes the triage tax that eats the first hour of every morning.
Viewings booked through the site land in the negotiator's calendar with two-way Google and Outlook sync. Today, Upcoming, Past, Cancelled tabs in admin. One-click confirm, send reminder, cancel, or reschedule. Zero phone calls back-and-forth to find a slot.
Web forms, Gmail, Outlook, WhatsApp, Instagram, Messenger, SMS, live chat. 14 inbound sources surfaced in a single inbox with source bars, urgency flags, filter chips, inline reply, and CSV export. Sidebar badge shows unread across all channels.
Classic property portal layout with tabbed search, full sales and lettings listings, property detail pages with image galleries and JSON-LD, valuation and viewing request forms. Sitemap, robots, OG tags. Everything an estate agency website needs out of the box.
Dashboard with KPIs, property and photo management, full site CMS, unified inbox, viewings, live chat, response-time stats, SEO analytics, and team settings. Non-technical staff manage everything. No developer involvement required for day-to-day operations.
Time back, leads kept. A 5-rep agency claws back roughly 780 hours per year of negotiator time. A 10-rep operation gains close to a full-time negotiator's worth of capacity without hiring anyone. And the second and third follow-ups that used to slip through the cracks now happen automatically, so leads stop going cold on day three.
Underneath that: enquiries unified across 14 channels, AI sorting every inbound, chase sequences that send from the agent's own mailbox, viewings booked against the calendar, and a full admin backend non-technical staff actually use.
Want to see the public site? northbrick.org . The staff and admin areas are no longer open to public logins. To see the inbox, AI classification, viewings, and admin modules in action, book a quick walkthrough and we'll demo them live.
Book a free 30-minute call. We'll walk you through Northbrick live and map what a branded version would look like running on your own domain.
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