Before
Inquiries scattered across web, Gmail, Outlook, SMS
Reapit / Alto too heavy and too pricey
Second and third follow-ups rarely happened
After
14 inquiry channels unified in one inbox
AI classifies every inbound by type, urgency, property match
Automated chase sequences send from the agent's own mailbox
What happened
Independent estate agents lose leads in their own inbox. Enquiries scatter across web forms, Gmail, Outlook, WhatsApp, and sometimes a phone note on a Post-it. Reapit and Alto are priced and built for the corporate chains, not independents. Northbrick is our flagship build: a complete property platform with a branded public site, a multi-channel inbox unified across 14 sources, Claude-powered classification on every inbound, automated chase sequences that send from the agent's own mailbox so they still feel human, and viewings booked against the calendar with two-way sync. Multi-tenant from day one, AI-native from day one.
What we built
Branded public siteListings, search, property detail, valuation and viewing forms with JSON-LD
AI-classified unified inboxClaude Haiku tags every inbound by type, urgency, and matching property
Automated chase sequencesSend-as-mailbox follow-ups with stop conditions, so it still feels personal
Full agency adminCMS, photo manager, viewings, live chat, stats, SEO, calendar sync