We built a trades website designed to rank on Google across Glasgow and actually convert visitors into quote requests. Premium design, proper SEO, the lot.
TM Joinery is based near Glasgow and does kitchens, extensions, decking, doors, and cabinetry. Great reputation, quality work, but every single job came through word of mouth or the odd social media post. No website. No Google presence. If someone searched for a joiner in Glasgow, they'd never find them.
That meant the pipeline was completely unpredictable. Good months happened when the right person mentioned them to the right person. They needed a proper online presence that would bring in enquiries from new customers across their area, not just rely on who they already knew.
A website designed to do two things: rank on Google across multiple areas around Glasgow, and turn visitors into actual quote requests. Here's what went into it.
Full-width hero with professional photography of their best work. Clear service pages for kitchens, extensions, decking, doors, and cabinetry. Every page built around a single goal: get the visitor to request a quote. When someone lands on the site, they see quality and credibility immediately. That first impression matters in trades more than almost any other industry.
This is where most trades websites fail. They look decent but Google can't understand what the business does or where it operates. We implemented:
The result: Google gets a complete, structured picture of the business in exactly the format it wants. That's what pushes you up the rankings in local search.
Customers pick their service, describe the project, and submit. The team gets the enquiry immediately. Click-to-call for mobile visitors, embedded Google Maps so people can see the location, and the 5-star reviews displayed right on the page. The site builds trust and captures leads around the clock, even at 11pm on a Sunday.
Their latest Facebook posts appear directly on the website, so the site always looks fresh and active without anyone manually updating it. Visitors see real project updates, completed jobs, and customer interactions. It shows the business is active and engaged, which builds confidence before anyone picks up the phone.
TM Joinery went from completely invisible online to ranking on Google across Glasgow, Eaglesham, East Renfrewshire, Newton Mearns, East Kilbride, and Lanarkshire. Quote requests now come in through the website without anyone having to chase them. The 5-star rating and project portfolio do the selling before the team even picks up the phone. They went from depending entirely on who they knew to having a proper online presence that brings in qualified leads across their whole service area.
Local SEO makes your business appear in Google search results when people nearby search for your trade. For TM Joinery, we implemented LocalBusiness schema, service area targeting across 6 regions, and Google Business Profile optimisation. They now rank on the first page for joinery searches across multiple UK cities.
At minimum: LocalBusiness schema with your address, service area, opening hours, and contact details. Service schema for each trade you offer. AggregateRating if you have Google reviews. We also add FAQ schema and BreadcrumbList for richer search results.
Most local trades businesses start seeing ranking improvements within 4 to 8 weeks of launch. TM Joinery was ranking in 6 UK regions within the first two months. Results depend on competition in your area, but local trades typically face less online competition than national businesses.
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