We built a UK manufacturer a single platform that replaced 29 different tools their sales team was juggling every day. HubSpot integration, an AI chatbot, web scraping, 29 custom dashboard pages. Everything in one place.
Matrix TSL makes engineering education equipment and sells to universities and colleges across the UK. Their sales team wasn't the problem. The workflow was. Each rep was spending over three hours a day bouncing between HubSpot, LinkedIn, spreadsheets, and Google just to find prospects, track deals, and prep outreach. That's half the working day gone before they even pick up the phone.
There was no single view of the pipeline. Finding the right contact at the right university department meant hours of digging through staff directories. And industry signals like new funding announcements or course launches? Nobody had time to keep track of those. The business needed to give reps their time back and turn all that scattered data into something useful.
We built one platform that replaced every tool the team had been juggling. From the day it went live, prospecting, pipeline management, outreach, and reporting all ran from a single login. No more tab-switching. No more spreadsheets.
We built an AI assistant trained on the full product catalogue. Reps just ask it a question in plain English and it matches products to specific course requirements in seconds. It gives them talking points, specs, and use cases too, so meeting prep that used to take ages now takes a couple of minutes.
We plugged HubSpot straight in so all deal stages, forecasts, and activity pull into the platform automatically. The team sees the entire pipeline in one place without switching apps. Deals don't slip through the cracks anymore, and forecasts are actually accurate.
The platform finds engineering department contacts across target universities automatically. Sorted by discipline, with direct contact details. What used to take hours of research per university now takes seconds. Reps spend their time reaching out instead of copying and pasting from staff directories.
Over 30 news feeds from education, engineering, and renewables get monitored and scored by relevance every day. When a college gets new funding or announces a programme, the team sees it that morning. Before the competition even knows about it.
The difference was immediate. The sales team now works from one platform that handles prospecting, pipeline, product questions, outreach, and reporting. Each rep got back over three hours a day that was being eaten up by research and tool-switching. Lead sources that nobody had time to check are now tracked automatically. University prospecting that used to take all morning gets done in minutes. The whole sales process went from scattered and reactive to structured and focused.
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