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We built a trades website designed to rank on Google across Glasgow and actually convert visitors into quote requests. Premium design, proper SEO, the lot.
TM Joinery is based near Glasgow and does kitchens, extensions, decking, doors, and cabinetry. Great reputation, quality work, but every single job came through word of mouth or the odd social media post. No website. No Google presence. If someone searched for a joiner in Glasgow, they'd never find them.
That meant the pipeline was completely unpredictable. Good months happened when the right person mentioned them to the right person. They needed a proper online presence that would bring in enquiries from new customers across their area, not just rely on who they already knew.
We built a website designed to do two things: rank on Google across multiple areas around Glasgow, and turn visitors into actual quote requests.
Clean design, clear service pages, professional photos, and a layout built around getting people to enquire. When someone lands on the site, they see quality and credibility straight away. That first impression matters, especially in trades.
We handled all the technical SEO: structured data, local business schema, service area targeting across 6 regions around Glasgow, and properly optimised metadata. Google gets a full picture of the business in exactly the format it wants. That's what gets you higher rankings.
Customers pick their service, describe their project, and hit submit. The team gets the enquiry straight away. We also added click-to-call, embedded maps, and the 5-star Google reviews right on the page. The site builds trust and captures leads around the clock, even when nobody's at the desk.
A portfolio section showing off completed kitchens, decking, doors, all with real project photos. People can see the quality of the work before they even get to the contact form. It shortens the sales process because by the time someone reaches out, they're already sold on the craftsmanship.
TM Joinery went from completely invisible online to ranking on Google across Glasgow, Eaglesham, East Renfrewshire, Newton Mearns, East Kilbride, and Lanarkshire. Quote requests now come in through the website without anyone having to chase them. The 5-star rating and project portfolio do the selling before the team even picks up the phone. They went from depending entirely on who they knew to having a proper online presence that brings in qualified leads across their whole service area.
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