Websites for trades that bring in the phone calls.

Joiners, builders, plumbers, electricians, roofers. Custom websites that get found on Google, named by AI chats like ChatGPT, and turn visitors into quote requests without anyone doing manual admin.

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Word of mouth was enough. It isn't anymore.

Most UK trade businesses grew on word of mouth, referrals, and Checkatrade. That worked when customers were older, less online, and picked up the phonebook. It doesn't work as well now that every quote starts with a Google search or an AI chat.

Customers now type "joiner near me" into Google or ask ChatGPT "who's a good joiner in Halifax?". If your site isn't set up properly to rank on both, the enquiries go to the trade next door with a better website. Not a better tradesperson. A better website.

A trade website that actually works

Custom-built for trade businesses, not a template. Every feature is there to bring in more of the calls you want.

Local SEO

Ranks in the towns you cover

Set up to appear on Google when someone searches "joiner Halifax" or "builder Sowerby Bridge" or the local variants across every service area you work in. Not one town. All of them.

AI chat visibility

Named by ChatGPT, Perplexity, Claude

When a customer asks an AI chat "who's a good joiner in [town]?", the site is structured so you get named as an answer. Most competing trade sites aren't built for this yet. Early-mover advantage.

Quote requests

Every enquiry lands with you instantly

Quote request forms wired to your phone and inbox. Customer fills it in, you get a text or email with their name, phone, and job details within seconds. No lost enquiries.

Google Business Profile

Set up and optimised properly

The free Google listing that shows up on Maps and local search, done right. Reviews, photos, service areas, opening hours. Working alongside the site to bring in local calls.

Reviews front and centre

Five-star ratings on every page

Google reviews pulled straight onto the site so every visitor sees your rating on the first scroll. New customers trust reviews. Show them upfront, not buried on a testimonials page.

Before & after gallery

Show the work, not just describe it

Trades sell on visual results. A proper gallery of past jobs, organised by service, that customers can browse. The kind of site that wins bathroom fitters, kitchen fitters and joinery work.

From zero online presence to inbound leads every week.

TM Joinery was a joinery business running entirely off word of mouth. No website, no Google presence, no way for new customers to find them online. We built them a custom site with full local SEO, LocalBusiness schema, and an automated quote-request system. Now they rank across UK towns and enquiries come in through the site every week without anyone chasing referrals.

Read the full case study Visit the live site

Common questions from trade owners.

What kind of trade businesses do you build websites for?

Joiners, carpenters, builders, plumbers, electricians, roofers, plasterers, tilers, kitchen fitters, bathroom fitters, and any UK trade business that gets work from local Google searches. If your customers find you online, we can build the site that gets them to you.

How does the site actually bring in leads?

Automated quote request forms wired straight to your phone or inbox. When someone fills in the form on the site, you get a text or email within seconds with their name, phone number, and job details. No missed enquiries, no forms sitting in a WordPress admin nobody checks.

Will it rank in the towns I work in?

That's the whole point. We set up local SEO across every service area you cover, register you properly with Google Business Profile, and structure the site so search engines and AI chats like ChatGPT and Perplexity understand which towns you serve. Not something bolted on later. Built in from day one.

Do I need to manage the site myself?

No. We build it, launch it, and monitor it. If you want to add a gallery photo or update your services, we can wire in a simple admin so you can. Otherwise we handle it. Optional monthly support keeps the site running and improving.

How much does it cost?

Custom builds typically start around £2,000 for a focused trade site. Fixed quote per project, no hidden hourly billing. Rough budget at the end of a free 30-minute call.

Ready to get your trade found online?

Book a free 30-minute call. We'll walk through your current setup, what's missing, and roughly what a build would cost.

Book a free call