Birmingham is the third-biggest UK city and the property market reflects its diversity. From premium leafy Edgbaston and Harborne sales to volume rental traffic across the city centre and family stock through Solihull and Sutton Coldfield, indie agencies cover a huge spread. We build the platform that unifies the inbox underneath all of it.
Birmingham doesn't have one property market, it has a dozen. Edgbaston and Harborne sit at the premium end with Victorian villas and professional buyers. Solihull and Sutton Coldfield handle the commuter family belt with bigger stock and slower-moving sales. Moseley, Kings Heath and Stirchley run the urban-creative segment with mid-market terraces. The city centre apartment market runs on its own faster turnover cycle around HS2 and the Big City Plan zones.
Indies have real market share here because the variety rewards local knowledge. But the big chain-focused platforms are priced for operations that don't look like a five-person Harborne office. Spreadsheets and a shared inbox cap out around the volume Birmingham produces in a strong week.
A middle option was missing. We built one.
A Solihull vendor emails on Monday afternoon. An Edgbaston applicant WhatsApps about a Victorian semi on Tuesday evening. A landlord with three city-centre flats messages Instagram on a Sunday. A Moseley viewing request fills out the website form at midnight. Each channel goes to a different inbox, each inbox has a different person sort of watching it.
The chase that wins the instruction is the one sent two days after the first message. That's the one that doesn't go out. The Sutton Coldfield vendor goes to the agency that did follow up. The pattern repeats every week.
Tabbed search across sales and lettings, property pages with image galleries, valuation and viewing forms. Built to handle Edgbaston premium and city-centre apartment volume on the same domain without compromise.
14 inbound sources surfaced in one inbox. Useful when your Harborne sales team lives in email and your Moseley lettings team lives in WhatsApp. Source bars, urgency flags, inline reply.
Vendor, applicant, landlord, viewing or maintenance, scored for urgency. Surfaces a Solihull instruction enquiry above routine maintenance the same minute it lands.
Sequences send from the negotiator's own Gmail or Outlook. Stops when the lead replies or books. The Sutton Coldfield applicant who went quiet Tuesday gets the right nudge Thursday.
Two-way Google and Outlook sync. Critical when one negotiator covers Edgbaston and another Solihull, and the diary needs to stay coherent across both.
Dashboard, property management, CMS, inbox, viewings, live chat, response stats, SEO, team settings. Non-technical staff manage every screen, no developer needed.
Custom builds typically start around £2,000 for a focused setup. 3 to 12 weeks from kickoff to your branded version going live. Fixed quote per project, no surprise hourly billing. The free 30-min audit gives you a rough budget before you commit to anything.
We're based in Halifax and we work UK-wide. Whether you're in Birmingham, the wider West Midlands, across into Coventry and Wolverhampton, or further afield in the Black Country, the platform deploys remotely and kickoff runs over Zoom or in person, your call.
Yes. We're remote-first from West Yorkshire and Birmingham is a regular patch. Edgbaston and Harborne premium sales, Solihull commuter belt, Moseley and Kings Heath family stock: we scope the platform around the segment you actually serve.
Yes. The unified inbox, AI classifier and chase sequences sit on top of whatever CRM you already use. Your listings and applicant records stay put. Or we fully migrate as part of the build.
3 to 12 weeks from kickoff. Birmingham is the UK's third-biggest city so volume builds run slightly longer. Most agencies are running their first classified enquiry within 4 to 6 weeks.
Book a free 30-min walkthrough. We'll show you the inbox, AI classifier, chase automation, and viewings module live. No commitment.
Book your 30-min call