London is dominated by chains on paper, but the boutique agencies in places like Clapham, Hampstead, Islington and Wimbledon still run the show in their own postcodes. We build the platform that pulls every channel into one inbox, classifies every enquiry, and keeps your follow-up moving across the highest-value market in the UK.
London is the highest-value, highest-volume property market in the UK and indie agencies still own significant share inside specific postcodes. Boutique offices in Clapham and Battersea serve professional young families. Hampstead and Highgate trade in stock that doesn't move often but sells in days when it does. Greenwich and Blackheath sit on their own riverside dynamic. Wimbledon and Putney run the southwest commuter premium. Islington, Hackney and Stoke Newington layer urban-creative on top of family stock. Every borough has its own pace.
The chain-focused platforms scale up fine but don't fit a four-person Clapham office. Spreadsheets and a shared inbox break the moment a single hot vendor sits in the queue too long. Boutique agencies need a middle option.
We built that middle option. It deploys to your branded domain in weeks, not months.
A Hampstead vendor email goes into Gmail. A Wimbledon viewing request lands as a WhatsApp message because that's how the applicant prefers it. A Clapham landlord asks about overseas tenant referencing on Instagram DM. A Greenwich applicant fills out the form on the website at midnight. The portals send their own. Each channel has its own queue.
In a market where the next-best-priced property is a tube ride away, the second follow-up is the difference between winning and losing the instruction. London volume turns that into a daily problem, not a weekly one.
Tabbed search, premium-feeling property pages with gallery layouts, valuation and viewing forms designed for the level of detail London vendors expect. OG tags, JSON-LD, sitemap, mobile-first.
14 inbound sources. Critical when your Islington applicants are 90% WhatsApp and your Hampstead vendors are still emailing. Same inbox, source bars, urgency flags, inline reply.
Vendor, applicant, landlord, viewing or maintenance, urgency-scored. Surfaces the £3M Hampstead vendor above the routine Clapham lettings maintenance ticket that came in the same minute.
Sequences send from the negotiator's own Gmail or Outlook. Stops the moment the lead replies or books. The Wimbledon applicant who went quiet Thursday gets the right nudge Monday, automatically.
Two-way Google and Outlook sync. London viewings can run tight and shift fast: a Greenwich slot moving by 20 minutes shouldn't cascade through three other appointments by hand.
Dashboard, property management, CMS, inbox, viewings, live chat, response stats, SEO, team settings. Run by your admin team, no developer needed once you're live.
Custom builds typically start around £2,000 for a focused setup. 3 to 12 weeks from kickoff to your branded version going live. Fixed quote per project, no surprise hourly billing. The free 30-min audit gives you a rough budget before you commit to anything.
We're based in Halifax and we work UK-wide. Whether you're in central London, an outer borough, the wider M25 commuter belt, or further out into the Home Counties, the platform deploys remotely and kickoff is a Zoom call. Train down for in-person is on the table if it helps close out a build.
Yes. We're based in West Yorkshire but most of our work is delivered remotely, and London is one of the patches we see most often. Boutique boroughs from Clapham and Wimbledon to Hampstead and Islington each behave differently, and we scope the build around your exact catchment.
Yes. The unified inbox, AI classifier and chase sequences sit on top of whatever CRM you already use. Your listings and applicant records stay put. Or we fully migrate as part of the build.
3 to 12 weeks from kickoff. London builds usually scope longer because the data volume and integration count are higher. Most boutique agencies are running classified enquiries within 5 to 8 weeks.
Book a free 30-min walkthrough. We'll show you the inbox, AI classifier, chase automation, and viewings module live. No commitment.
Book your 30-min call