Edinburgh is Scotland's premium market. New Town Georgian townhouses, Stockbridge period flats, Morningside family villas, Leith dock-side regen. The buyer profile is professional, international and demanding. We build the platform that handles every channel, classifies every enquiry, and treats the Scottish workflow properly.
Edinburgh is Scotland's highest-value market and one of its tightest. New Town Georgian terraces command serious money and rarely come up. Stockbridge sits at a similar tier with period flats and townhouses. Morningside and Bruntsfield serve the established family belt. Marchmont is dominated by tenement flats and a meaningful student rental presence. Leith and Portobello carry the regen narrative, both shifting rapidly in price as supply catches up with demand.
Indies dominate this market because buyers expect specialist knowledge on Home Reports, missives, conservation listings and the New Town overlay. The chain platforms don't always fit Scottish workflow, and they certainly don't fit indie pricing. Spreadsheets don't cope with the volume around the festival lettings spike either.
The middle option needed building. We built it.
A New Town vendor emails asking about market timing for a townhouse. A Stockbridge applicant DMs Instagram about a period flat. A landlord with festival short-lets fires off a question to WhatsApp. A Morningside viewing request fills out the website form on a Sunday evening. Each channel sits in its own queue.
In a market where stock is tight and offers move fast, the speed of the chase decides the instruction. The Sunday email gets a Wednesday reply and the vendor has already booked a valuation with someone else.
Editorial-feeling property pages suited to New Town premium stock, Home Report links, valuation and viewing forms. Built to handle Stockbridge sales and Leith lettings on the same site without compromise.
14 inbound sources. Festival short-let enquiries through Instagram, Morningside family viewings through email, New Town vendor emails: same inbox, source bars, urgency flags.
Vendor, applicant, landlord, viewing or maintenance, scored. Surfaces a New Town instruction enquiry above routine Marchmont student maintenance the second both land.
Sequences send from the negotiator's own Gmail or Outlook with tone tuned to a premium market. Stops the moment the lead replies or books. The Stockbridge applicant who went quiet gets nudged.
Two-way Google and Outlook sync. Useful when a New Town viewing overruns and the Bruntsfield slot has to shift by 20 minutes without manual phone calls.
Dashboard, property management, CMS, inbox, viewings, live chat, response stats, SEO, team settings. Non-technical staff run every screen.
Custom builds typically start around £2,000 for a focused setup. 3 to 12 weeks from kickoff to your branded version going live. Fixed quote per project, no surprise hourly billing. The free 30-min audit gives you a rough budget before you commit to anything.
We're based in Halifax and we work UK-wide. Whether you're in Edinburgh, the Lothians, the wider Fife and Borders area, or further north into Stirling and Perth, the platform deploys remotely. Kickoff is over Zoom, no need for someone to travel up.
Yes. We work remotely from West Yorkshire and Edinburgh is a regular patch. New Town and Stockbridge premium sales, Morningside family stock, Leith and Portobello regen markets: we scope the build around your catchment.
Yes. The unified inbox, AI classifier and chase sequences sit on top of whatever CRM you already use. Scottish-specific compliance and Home Report fields stay in place. Or fully migrate as part of the build.
3 to 12 weeks from kickoff. Edinburgh premium builds often run a couple of weeks longer because the design and integration count is higher. Most agencies are live within 5 to 7 weeks.
Book a free 30-min walkthrough. We'll show you the inbox, AI classifier, chase automation, and viewings module live. No commitment.
Book your 30-min call